Our Mission: To create exceptional natural skincare while educating consumers and supporting women who've been economically impacted by caregiving responsibilities.

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Founded by Kate Power, Midlife Skin emerged from a personal mission to bridge the gap between natural ingredients and rigorous cosmetic science - while addressing the economic inequities faced by women who've prioritized caregiving over career advancement.

 

Power's journey began during her own midlife transition, when she found herself questioning not just her next career move, but systemic issues affecting women like her. "I was tired of being marketed to as someone who needed to 'turn back time' or settle for products that were either natural but ineffective, or effective but full of ingredients I didn't want to use," Power explains. "But I was also acutely aware of how many talented women around me had stepped away from careers due to caregiving responsibilities, losing economic ground they might never recover."

 

This dual awareness of both skincare industry shortcomings and employment inequities shaped Power's vision for what her company could become. "I realized I had an opportunity to solve both problems: create better products AND create meaningful employment for women who've been economically penalized for caring for others," she notes.

 

What started as kitchen counter experiments in natural skincare quickly evolved into something more ambitious when Power realized the limitations of DIY formulation. "Making products for yourself is completely different from creating stable, high-performance formulations that work consistently across different climates and skin types," she explains.

 

Rather than compromise on either her natural ingredient philosophy or her standards for effectiveness, Power sought formal training through Formula Botanica, an internationally recognized program specializing in organic cosmetic formulation. She earned certificates with distinction in Organic Skincare Formulation, Anti-Aging Skincare, Stability Testing, and Natural Cosmetic Preservation.

 

"I chose Formula Botanica specifically because they offered rigorous scientific training without requiring me to abandon my commitment to natural and sustainably-sourced ingredients," Power says. "This wasn't about choosing between 'natural' and 'effective' it was about understanding how to harness the power of plants through proper formulation."

 

As Midlife Skin grows, Power is building toward her ultimate vision: creating positions for talented individuals who've been forced to pause their careers for caregiving, paying them the thriving wages they would have earned if they hadn't been required to choose between care and career. "Every product sold brings us closer to demonstrating that businesses can be both profitable and purposeful," Power explains.

 

The brand philosophy extends to consumer empowerment as well. Power believes educated consumers make better choices – not just for their skin, but for the industry at large. "When women understand what ingredients actually do and why they work, they can make purchasing decisions based on knowledge rather than marketing claims," she explains.

 

Midlife Skin intentionally maintains a small-batch approach, allowing for quality control and environmental responsibility while keeping the brand accessible and accountable to customers. Each product reflects years of research, training, and the exacting standards that come from creating formulations Power uses on her own skin daily.

 

"We exist to support women through education, community, exceptional skincare, and economic empowerment," Power states. "The ritual of caring for your skin should be a daily investment in yourself and you deserve to know that your purchase also invests in other women."